Malaysia 50+ Expo:
Your Premier Expo for
Retirement Planning and
Living Solution in Malaysia.
The Malaysia 50+ Expo 2025 is more than just an exhibition; it’s a transformative movement. We aim to empower individuals of all ages to embrace the aging process with confidence and shape a future where it’s viewed as a positive and fulfilling experience. The Expo goes beyond business showcases. Our theme, re:imaging ageing, Embrace the Future, encapsulates our vision of a future where aging is viewed as a positive and fulfilling experience.
Setia Spice Arena, Penang
Setia City Convention Centre, Selangor
2024 Quick Facts
Malaysia 50+ Expo recorded impressive results in 2024, gathering exhibition information from Setia City Convention Centre and Setia SPICE Arena.
Visitors
8500
Exhibitors
100
Booths Sold
200
Gross Area
6000sqm
Brands
120+
Countries
from12
Shaping a Brighter Future for All Ages!
Join us in redefining ageing and unlock the future, one experience at a time.
A Diverse Audience, A Tailored Approach
to Ensure A Personalised Experience for All.
Visitor Profile
Primary
Target Audience
Future Retirees (30-49 years old)
Individuals starting to plan for their retirement, seeking financial advice, investment opportunities, and retirement lifestyle options.
Retirees (50+ years old)
Individuals looking for retirement living solutions, healthcare services, wellness programmes, and social activities.
Secondary
Target Audience
Family Members of Retirees
Spouses, children and other family members involved in decision-making for senior loved ones.
Senior Caregivers
Professionals and individuals providing care to older adults.
Senior Social and
Community Groups
Organisations focused on the well being of older adults.
General Public
Individuals interested in aging-related issues and promoting intergenerational understanding.
Malaysia 50+ Focuses
01
Challenge
Stereotypes
Shift perceptions to foster a positive image of ageing and highlight the contributions of individuals in their 30s, 40s, and seniors.
02
Empower
Individuals
Provide knowledge, skills, and resources to help people in their 30s, 40s, and seniors live independently and confidently.
03
Foster
Intergenerational
Connections
Build understanding between generations to create a more inclusive society.
04
Promote Innovation
Advance new technologies and services to enhance the aging experience.
05
Advocate for
Policy Change
Support policies that protect and improve the rights and well-being of individuals in their 30s, 40s, and seniors.
Malaysia 50+ Expo: B2B2C2G Solution & Ecosystem
The Malaysia 50+ Expo 2025 serves as a crucial platform to bridge the gap between businesses, consumers, the ageing industry, and the government.
By fostering collaboration and understanding, the Expo aims to drive innovation, improve the quality of life, not only for mature adults, but for all ages, and shape a more age-friendly society.
4
Key Components
1
Business-to-Business (B2B)
Networking Opportunities
Create space for industry professionals to connect, share ideas, and explore potential partnerships.
Joint Ventures
Facilitate collaborations between businesses to develop innovative products and services for the ageing population.
Foster International Participation
Encourage international exhibitors to showcase global trends and best practices.
2
Business-to-Consumer (B2C)
Products Demonstration
Showcases the latest products and services that can improve the quality of life for matured adults.
Personalised Consultations
Offer tailored advice and recommendations to meet individual needs and start early planning.
Supply Chain Optimization
Connecting suppliers and consumers to offer a variety of products and services.
3
Consumer-to-Business (C2B)
Feedbacks & Reviews
Collect feedback from consumers to improve product offerings and services.
Advocacy
Empower consumers to advocate for their needs and rights.
Policy Development
Collaborate with government agencies to develop policies that support the ageing population.
Regulatory Framework
Facilitate the creation of a supportive regulatory environment for the ageing industry.
Public-Private Partnerships
Foster partnerships between the public-private sectors, including academics, to foster innovation and knowledge transfer towards societal issues.