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About M50+

Malaysia 50+ Expo: Your Premier Expo for Retirement Planning and Living Solution in Malaysia.

The Malaysia 50+ Expo 2025 is more than just an exhibition; it’s a transformative movement. We aim to empower individuals of all ages to embrace the aging process with confidence and shape a future where it’s viewed as a positive and fulfilling experience. The Expo goes beyond business showcases. Our theme, re:imaging ageing, Embrace the Future, encapsulates our vision of a future where aging is viewed as a positive and fulfilling experience.

Setia Spice Arena, Penang
Setia City Convention Centre, Selangor
2024 Quick Facts

Malaysia 50+ Expo recorded impressive results in 2024,
gathering exhibition information from Setia City Convention Centre and Setia SPICE Arena.

Icon | Visitors
Visitors
8500
Icon | Exhibitors
Exhibitors
100
Icon | Booths Sold
Booths Sold
200
Icon | Gross Areas
Gross Area
6000 sqm
Icon | Brands Countries
Brands
120 +
Countries
from 12
Shaping a Brighter Future for All Ages!

Join us in redefining ageing and unlock the future, one experience at a time.

A Diverse Audience, A Tailored Approach
to Ensure A Personalised Experience for All.

Visitor Profile
Element | Line
Primary
Target Audience
Future Retirees
(30-49 years old)

Individuals starting to plan for their retirement, seeking financial advice, investment opportunities, and retirement lifestyle options.

Retirees
(50+ years old)

Individuals looking for retirement living solutions, healthcare services, wellness programmes, and social activities.

Chart | Visitors Profile
Element | Line
Secondary
Target Audience
Family Members of Retirees

Spouses, children and other family members involved in decision-making for senior loved ones.

Senior Caregivers

Professionals and individuals providing care to older adults.

Senior Social and
Community Groups

Organisations focused on the well being of older adults.

General Public

Individuals interested in aging-related issues and promoting intergenerational understanding.

Malaysia 50+ Focuses

Logo | Malaysia 50+ Expo



Challenge Stereotypes
01
Challenge Stereotypes

Shift perceptions to foster a positive image of ageing and highlight the contributions of individuals in their 30s, 40s, and seniors.


Empower Individuals
02
Empower
Individuals

Provide knowledge, skills, and resources to help people in their 30s, 40s, and seniors live independently and confidently.


Foster Intergenerational Connections
03
Foster Intergenerational Connections

Build understanding between generations to create a more inclusive society.


Promote Innovation
04
Promote Innovation

Advance new technologies and services to enhance the aging experience.


Advocate for Policy Change
05
Advocate for
Policy Change

Support policies that protect and improve the rights and well-being of individuals in their 30s, 40s, and seniors.

Malaysia 50+ Expo: B2B2C2G Solution & Ecosystem

Element | Plus
Solution and Ecosystem

The Malaysia 50+ Expo 2025 serves as a crucial platform to bridge the gap between businesses, consumers, the ageing industry, and the government.

By fostering collaboration and understanding, the Expo aims to drive innovation, improve the quality of life, not only for mature adults, but for all ages, and shape a more age-friendly society.

4
Key Components
Business-to-Business (B2B)
1
Business-to-Business (B2B)
  • Networking Opportunities
    Create space for industry professionals to connect, share ideas, and explore potential partnerships.
  • Joint Ventures
    Facilitate collaborations between businesses to develop innovative products and services for the ageing population.
  • Foster International Participation
    Encourage international exhibitors to showcase global trends and best practices.
Business-to-Consumer (B2C)
2
Business-to-Consumer (B2C)
  • Products Demonstration
    Showcases the latest products and services that can improve the quality of life for matured adults.
  • Personalised Consultations
    Offer tailored advice and recommendations to meet individual needs and start early planning.
  • Supply Chain Optimization
    Connecting suppliers and consumers to offer a variety of products and services.
Consumer-to-Business (C2B)
3
Consumer-to-Business (C2B)
  • Feedbacks & Reviews
    Collect feedback from consumers to improve product offerings and services.
  • Advocacy
    Empower consumers to advocate for their needs and rights.
Government-to-Business-to-Consumer-to-Government  (G2B2C2G)
4
Government-to-Business-to-Consumer-to-Government (G2B2C2G)
  • Policy Development
    Collaborate with government agencies to develop policies that support the ageing population.
  • Regulatory Framework
    Facilitate the creation of a supportive regulatory environment for the ageing industry.
  • Public-Private Partnerships
    Foster partnerships between the public-private sectors, including academics, to foster innovation and knowledge transfer towards societal issues.
Aligning with Global Goals
Download Brochure

Download Our
M50+ Exhibition Brochure