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The Malaysia 50+ Expo 2024 (M50+), a groundbreaking initiative aimed at addressing the evolving needs of our ageing society and the burgeoning silver economy in Malaysia. We cover diverse domains such as health, finance, leisure, technology, and lifestyle. It’s a comprehensive and transformative journey, celebrating “The Best Chapter in Life” and the boundless possibilities for our vibrant audience.

The Malaysia 50+ Expo 2024 (M50+), a groundbreaking initiative aimed at addressing the evolving needs of our ageing society and the burgeoning silver economy in Malaysia. We cover diverse domains such as health, finance, leisure, technology, and lifestyle. It’s a comprehensive and transformative journey, celebrating “The Best Chapter in Life” and the boundless possibilities for our vibrant audience.

WHY PENANG

Penang’s demographic dynamics offer a fertile ground for exhibitors to thrive. Let’s discuss how we can capitalize on this opportunity to maximize your presence and impact at upcoming events.

Penang’s demographic dynamics offer a fertile ground for exhibitors to thrive. Let’s discuss how we can capitalize on this opportunity to maximize your presence and impact at upcoming events.

Penang is actively striving to become an Age-Friendly City (AFC). This commitment highlights the city’s dedication to addressing the needs of its aging residents.

Penang, ranked second among Malaysian states, is witnessing significant aging trends. By 2040,it’s projected to have the highest percentage of elderly population in the country.

Over 55% of Penang’s populace falls within the target demographic. This sizable audience base presents a compelling opportunity for exhibitors.

TARGETED VISITOR

The Malaysia 50+ Expo 2024 (M50+) is designed to serve as a comprehensive platform, where individuals, starting from the younger age of 30 and extending beyond the customary age of 50, can immerse themselves in discovering, connecting with, and embracing retirement planning and living solutions.

The Malaysia 50+ Expo 2024 (M50+) is designed to serve as a comprehensive platform, where individuals, starting from the younger age of 30 and extending beyond the customary age of 50, can immerse themselves in discovering, connecting with, and embracing retirement planning and living solutions.

For those aged 30 and above, retirement living options offer a chance to plan for future. The expo offers informational sessions and guidance to help them understand the available choices and prepare for retirement needs.

For retirees, starting at 50, retirement living provides various assistive technology and lifestyle choices, including independent living for active seniors, assisted living for daily support, and nursing homes for medical needs,

For those aged 30 and above, retirement living options offer a chance to plan for future. The expo offers informational sessions and guidance to help them understand the available choices and prepare for retirement needs.

For retirees, starting at 50, retirement living provides various assistive technology and lifestyle choices, including independent living for active seniors, assisted living for daily support, and nursing homes for medical needs,

How Does Visitor Age Range Distribution Shapes Our Expo

Our targeted visitor age range distribution strategy caters to diverse demographics, ensuring tailored experiences and inclusivity for all attendees.

  • 20% is allocated for seniors to ensure tailored services and accessibility to meet their unique requirements.
  • 30% is dedicated to future retirees to cater to their interest in future planning and retirement options.
  • Another 30% is reserved for family members to recognise the importance of family dynamics in decision-making for their senior family members.
  • 10% is set aside for senior caregivers to acknowledge their vital support for the elderly.
  • Similarly, 10% is allocated to senior social and community groups to promote engagement among older adults.
  • Lastly, 10% is earmarked for the general public to foster inclusivity and intergenerational interaction.

Why Exhibit in Malaysia 50+ Expo

Join us at our upcoming expo and …

Connect with a diverse audience actively seeking solutions and services in your field.

Expand Your Reach

Connect with a diverse audience actively seeking solutions and services in your field.

Network with potential clients and establish valuable partnerships that can drive business growth.

Build Partnership

Network with potential clients and establish valuable partnerships that can drive business growth.

Demonstrate your latest innovations and offerings to an engaged audience eager to learn.

Showcase Innovation

Demonstrate your latest innovations and offerings to an engaged audience eager to learn.

Gain visibility and exposure for your brand among a targeted audience of decision-makers and consumers.

Increase Brand Exposure

Gain visibility and exposure for your brand among a targeted audience of decision-makers and consumers.

WHO SHOULD EXHIBIT

We cover 6 IMPORTANT PILLARS such as

1. Financial Management

  • Banks
  • Insurance Companies
  • Financial & Wealth Planning
  • Tax Planning Services
  • Financial Advisories for Seniors

2. Retirement & Estate Planning

  • Retirement Financial Product & Services
  • Investment Firms
  • Trust & Estate Management Services
  • Pension Scheme Providers
  • After Life Pre-Planning Services

3. Assistive Technologies

  • Mobility Aids
  • Communication Devices
  • Vision Enhancement Technologies
  • Daily Living Aids
  • Cognitive Support Tools
  • Home Safety and Monitoring Systems
  • Assistive Listening Devices
  • Wearable Health Monitoring Devices

4. Senior Living Solutions

  • Property Developer Specialising in Senior Housing
  • Independent Living
  • Assisted Living
  • Nursing Home
  • Senior Living Resorts
  • Active Aging Centres

5. Healthcare Services

  • Hospitals & Clinics
  • Rehabilitation Centre /
  • TC & M
  • Home Based Healthcare Agencies
  • Healthcare Equipments / Products/ Services Suppliers
  • Healthcare Technology Companies
  • Healthcare Communities

6. Lifestyle & Leisures

  • Travel Agencies
  • Fitness Centres & Gyms
  • Hobby Clubs & Activity Communities
  • Wellness Centres
  • Nutritional Supplements & Vitamins
  • Fitness Equipment Retailers
  • Medical Spa

EXHIBITORS' REVIEW

Uncover the Profound Insights Shared by Our Esteemed Exhibitors. Immerse Yourself in Their Perspectives, Stories, and Expertise as They Share Their Candid Reviews, Providing Invaluable Guidance and Inspiration for All.

STRATEGIC PARTNERS' REVIEW

Take a Closer Look at Our Strategic Partners’ Feedback: Listen Closely to Their Reviews as They Share Valuable Insights and Perspectives, Providing Essential Guidance and Support for Our Collective Success.

DAILY EVENTS &
HAPPENING

A comprehensive range of activities are offered to cater to the needs of pre-retirees and aging communities, encouraging continuous knowledge exchange and sharing.

  • Talk, Workshop, Dialogue and Forum
  • Live Product Demonstration
  • New Product Launching
  • Group Exercise

MARKETING
CAMPAIGN

To maximise the Malaysia 50+ Expo’s market exposure, wide-ranging of Advertising and PR campaign are planned for the exhibition.

  • Online Media Announcement
  • Social Media & Digital Marketing
  • Official Marketing Material
  • Government Body, Local Council, Association and Communities

ABOUT THE VENUE

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SPICE Arena is a multipurpose built venue that is especially suited for shows, concerts, sporting events and exhibitions. It will be connected to the SPICE Convention Centre via a covered walkway.

SPICE Arena provides a 3,100m2 floor- spaces at the main arena and additional of 4,300m2 floor-spaces at the concourse level, a capacity of 10,000 terrace seats surrounding as is supported by 7 function rooms. SPICE Arena is by far the largest and most comprehensive multi-purpose indoor venue in Northern region of Malaysia.

Address:
SETIA SPICE ARENA, No. 108 Jalan Tun Dr. Awang, 11900 Penang

Telephone:
+60-643 2525

*Disclaimer: The accuracy is within 60 seconds margin.
Parking Rate: RM 8.00 flat rate per 24 hours/day (Touch ‘N Go card payment available; with no surcharge fee).

Parking Zone B & D is reserved only for TENANTS on WEEKDAYS and is only accessible to PUBLIC on WEEKEND (SATURDAY & SUNDAY).

OFFICIAL HOTEL

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Olive Tree Hotel in Penang, the region’s first green business hotel, prioritizes environmental sustainability. Conveniently located in Bayan Lepas near multinational corporations, the Free Trade Zone, and key landmarks like Penang International Airport and Penang Bridge, the hotel offers strategic accessibility. Just right across the hotel is the Subterranean Penang International Convention and Exhibition Centre (SPICE), the world’s first hybrid solar-powered convention centre. With eight meeting rooms, a flexible function space, and a Grand Ballroom accommodating up to 900 guests, Olive Tree Hotel is well-equipped for various events. Additional facilities include a business center, outdoor swimming pool, and fitness center, ensuring a comprehensive guest experience.

BOOK NOW:
https://bit.ly/MSIA50PLUS

Address:
76, Jalan Mahsuri, Bayan Lepas, Penang, 11950, Malaysia

Telephone:
+604-637 7777

ABOUT THE ORGANISER

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Asia Trade Exposition Sdn Bhd

ATE incorporated in October 2014 is your premier exhibition and event partner. With a proven track record of excellence and a passion for delivering the best, we stand at the forefront of the industry, dedicated to bringing your vision to life.

Driven by a shared commitment to excellence for over 30 years, our team comprises seasoned professionals who possess an unparalleled understanding of the intricacies of exhibition and event organisation.

ATE incorporated in October 2014 is your premier exhibition and event partner. With a proven track record of excellence and a passion for delivering the best, we stand at the forefront of the industry, dedicated to bringing your vision to life.

Driven by a shared commitment to excellence for over 30 years, our team comprises seasoned professionals who possess an unparalleled understanding of the intricacies of exhibition and event organisation.

PARTICIPATION FEE

Discover our pre-designed booth options, meticulously crafted and awaiting your review. Additionally, for those seeking to express their brand’s creativity and corporate identity, we suggest exploring the bare space alternative.

Discover our pre-designed booth options, meticulously crafted and awaiting your review. Additionally, for those seeking to express their brand’s creativity and corporate identity, we suggest exploring the bare space alternative.

BARE SPACE

3M x 6M, 18SQM (MIN)

  • Rear and dividing wall partition NO
  • Fascia board with company name and booth number NO
  • Needle Punch Carpet NO
  • Information Counter NO
  • Folding Chair NO
  • 13amp Single-Phase Power Point NO
  • LED Fluorescent Light NO
  • Waste Paper Basket NO

BASIC BOOTH

3M x 3M, 9SQM (MIN)

  • Rear and dividing wall partition YES
  • Fascia board with company name and booth number YES
  • Needle Punch Carpet YES
  • Information Counter 1
  • Folding Chair 2
  • 13amp Single-Phase Power Point 1
  • LED Fluorescent Light 2
  • Waste Paper Basket 1

Organised By

Supported By

Strategic Partners

Official Hotel

Organised By

Supported By

Strategic Partners

Official Hotel

GET IN TOUCH

    Let’s Meet

    Asia Trade Exposition Sdn Bhd
    F-3A-20, IOI Boulevard,
    Jalan Kenari 5, Bandar Puchong Jaya,
    47170 Puchong, Selangor

    Give Us A Call

    +6016 930 6261
    Business Hours
    Monday–Friday: 9:30AM–6:30PM

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    Copyright Asia Trade Exposition Sdn Bhd.

    Malaysia 50+ Expo 2024 | THE BEST CHAPTER OF LIFE